The Smart Speaker as an InsurTech
Apple finally announced that you can pre-order the HomePod now with a product ship date of February 9. I’ve read some preliminary reviews from Engaget and CNet. They both rave about how great it sounds. They recommend that you purchase two and set them up in stereo mode. The HomePod got poor reviews with regards to its smart assistant functionality. Siri is no longer best in class with Alexa and Google Home having better natural language processing and IoT integration capabilities.
One of the major trends in user experience (UX) design for InsurTech is voice. Voice is quickly replacing the keyboard. I never search web for the weather anymore. I just ask Alexa.
The first trend for InsurTech UX was to be on the web. We built web sites to get information, quotes and even status updates on claims online. Then, insurance companies all started to design for mobile first. More users we using smartphone and mobile browsers and apps to access their insurance company.
It is 2018, and now the UX trend is omni-channel. Not only will your customers access your web site on their desktops, and expect to continue their interactions on their smartphone, they will also want to ask their smart speaker for information.
“Hey Google, Ask Kanetix for a car insurance quote.”
“Hello from Kanetix. What car do you have?”
I recently wrote a paper on the the grown of the smart speaker industry with updates from my annual pilgrimage to CES 2018 where they showed Google Home and Amazon Alexa integrated to everything including refrigerators, mirrors and toilet seats. You can find the essay on InsuranceThoughtLeadership.com