Leveraging Machine Learning for Digital Marketing Success
Time & Location
About The Event
The way the insurance industry acquires customers is changing, and customer expectations for how they engage with companies digitally is speeding up that rate of change. In just a few years, our capabilities, our access to data and the tools available on the market to acquire customers digitally have changed even more rapidly. The application of machine learning in digital customer acquisition is one such innovation that is shaping how companies compete in the digital sphere.