BEHIND THE WHEEL OF DISRUPTION
Technological innovation, and how consumers embrace it, continues to disrupt long established business models. How do we know what is coming, and more importantly, how will it affect the ever-changing ways consumers want to be engaged?
The answer lies in understanding the forces that drive how consumers want to interact with brands and ultimately make a purchase. The consumer experience, from how retail goods are purchased to ordering take-out and ride sharing, are setting the minimum standards for the next wave of InsurTech and FinTech that is about to disrupt the insurance and financial services industry. This session explores six driving forces that is shaping consumer behaviour and ultimately the future of business, including your business.
HACKATHONS TO STARTUPS: INSPIRE & ACCELERATE INNOVATION THROUGH FEARLESS LIFE HACKING
Do you feel your organization is stuck in an innovation rut and is falling behind in this world of disruptive FinTech? This session explores how to build an organizational culture that embraces experimentation and a fearless attitude toward learning from failure. Learn how to effectively hold a “hackathon” to inspire innovation and change throughout the organization. In addition, we’ll discuss show to get the most out of working with tech startups that can accelerate your technology roadmap but will require the proper framework to keep entrepreneurs focused on solving your challenges. Hackathons and startup partnerships can pave the way through growth by giving you visibility and the ability to disrupt yourself.
DIGITAL CUSTOMER ACQUISITION
Digital customer acquisition has never been more exciting. Everything can be tracked and the data
available to insurance marketers and product managers can take the guesswork out of advertising and
measuring the effectiveness of the consumer experience. In this discussion, find out how to use data
analytics to drive effective marketing and revenue growth.
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Learn how advanced digital marketing techniques, such as attribution, help drive positive ROI every time.
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Hear how to build and optimize a consumer experience funnel to continuously grow revenue.
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Understand how advances in cross-device tracking are changing the traditional purchase funnel.
Success lies in looking beyond what has traditionally been relied upon. Digital marketers today need to
keep evolving their data analytics to understand the changing customer journey and optimize digital
acquisition.
ACCELERATED A/B TESTING TO TAKE CRO TO THE NEXT LEVEL
CRO (Conversion Rate Optimization) is the percentage of traffic to the website that is being converted into buying customers or more broadly into customers who are responding to the Call-To-Action (CTA).
It is important to accelerate CRO because a higher CRO would imply a higher percentage of buying customers, but how will you drive your customers to respond? How will you determine what your optimal landing page looks like? That is where A/B Testing comes into play. This session speaks about the ideal framework for A/B Testing: Process, Technology, People and the various layers in it.
DIGITAL PSYCHOLOGY: EVOKING EMOTION TO SELL ONLINE
Customer experience continues to evolve rapidly. Insurance and financial services companies have sophisticated tools to segment prospects and optimize their online experience in order to move them through the sales funnel. This presentation will focus on the science of digital psychology, an emerging methodology which will improve conversion and increase sales from online channels.
HOW TO CONSTRUCT A STATISTICAL ATTRIBUTION MODEL TO OPTIMIZE DIGITAL MEDIA INVESTMENT
Attribution remains one of the most elusive challenges for modern day marketers, but once overcome
can help you to accurately gauge your marketing efforts and increase ROI. Devise a cutting-edge
algorithmic model to measure and optimize your marketing mix across all channels. This presentation
will help you develop a blueprint on how to:
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Integrate and measure online and offline contributions
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Maximize how one channel can assist another to complete a sale
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Buy and plan media across multiple channels
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Action on analysis results to maximize investment
Use attribution modelling to accurately gauge your marketing efforts and increase ROI.